Report Card: Beet Retreat Speakers Rate Ad Industry’s Progress On Advanced TV Journey

SAN JUAN, Puerto Rico — Eleven months after they last gathered on the shores of Puerto Rico to discuss building-out the future of connected TV advertising, how did Beet Retreat San Juan speakers rate the industry’s progress? After four days of debate, networking and socializing at Condado Vanderbilt Hotel, San Juan, delegates gathered for a closing plenary. Moderator Jon Watts asked executives to rate the industry’s collective position in 2023. A solid foundation Mike Fisher, Executive Director, Investment Innovation, GroupM, said companies in the space are set well for a coming wave of change. “This year, compared to last year, there was a lot more alignment and a lot more of a consolidated effort to move things forward,” he said. “How are we doing? We’re doing better than anybody expects. We are doing very well. And I think that’s been reaffirmed over the last two days… “We are in a very good space as an industry right now, going into a time where there’s going to be consolidation both on media partner supply as well as technology, supply technology platforms. I think we’re set up well for it.” Mediahub's Michael Piner, EVP, Advanced Media, US is at this week’s @Beet_TV Retreat to discuss the future of premium video with @YourOAAA's Anna Bager, @FueledByGSTV's Sean Mccaffrey, and @originctv's Fred Godfrey. Don’t miss the panel tomorrow @ 3:30pm! https://t.co/HNuNQui7Gt pic.twitter.com/dRoeVqdvPY — Mediahub Worldwide (@MediahubWW) February 8, 2023 Movement on multi-currency Nicole Scaglione, VP of CTV & OTT, PubMatic, said significant progress had been made on adoption of alternative TV currencies. She cast her mind back to the 2022 Beet Retreat, when the idea of publishers and others using new measurement standards and providers was novel. “Fast forward to now, everybody agrees that multicurrency is the way we need to move forward,” she said. “And we have our JIC, which I think is actually a great thing. “We’ve recognised we have to credit these (measurement) companies and start to move forward together – that’s progress.” The Infillion team had a blast co-hosting the opening party of @Beet_TV #BeetRetreat in Old San Juan, Puerto Rico! We are thrilled to be part of such a fantastic event